The popular ‘disappearing’ photo sharing app Snapchat has implemented a new option to its forte. The feature, which is supposedly an ‘added benefit’ to digital marketers and organizations, which look to utilize the social media channel as a marketing platform will benefit the most. “Dynamic Ads” as it’s been termed, will let users create simple chat campaigns by uploading their product catalog info, available in more regions.
As shown above, Snapchat’s Dynamic Ads offer a new dimension to its users, whether they’d benefit off this or not is something else entirely. In order to create an ad, you simply need to upload a product image into a platform friendly format along with your assets and select a template of your choice from a range of Snapchat templates from its Ads Manager and voila you’re done.
The feature is also capable of updating product information in real-time, which means if your product’s price or availability changes, you wouldn’t have to pause and edit the ad or worse cancel it entirely.
The company launched the feature in U.S. with selected advertisers in October of last year and now brands from countries like U.K., Germany, the Middle East and Australia will also be able to access the option.
Given the focus shift towards e-commerce as a direct result of the Coronavirus lockdown, the feature’s multiple display options will surely capture more attention than some its competitor platforms.
Inventory-connected offerings also reduce admin work, while you can also use Snapchat’s audience targeting tools to ensure your products are being displayed to the right audiences within the app.
Another consideration for your marketing process.
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